How to get people to remember – and repeat – your message | Businessman

How to get people to remember - and repeat - your message | Businessman

The expressed views of the contributors of the entrepreneur are their own. People do not remember points from the bullet. They remember What happened. Moment. Metaphor. The story of how the customer attacked your product into a completely new case of use and turned it into a breakthrough. This is the kind of things they … Read more

The best defense against uncertainty is not the only strategy – it’s thinking Businessman

The best defense against uncertainty is not the only strategy - it's thinking Businessman

The expressed views of the contributors of the entrepreneur are their own. The landscape of small businesses has never been more complicated. Moving the expectations of consumer, ongoing macroeconomic headwinds and evolving workforce dynamics forces business owners to reconsider traditional strategies and accept more adaptive ways of operation. Ten years ago the playing book looked … Read more

How to stop playing and start acting | Businessman

How to stop playing and start acting | Businessman

The expressed views of the contributors of the entrepreneur are their own. Are you a doctor? Neither do me. So why do we spend so much time obsessed with business decisions as if we were doing surgery on an open heart? If I had to make a medical decision, I would really have trouble. And … Read more